The Mixing Class
A bold brand for an Award-winning Spirits school
The Mixing Class was founded on the principle of delivering peerless education to the cocktail & spirits industry. They believe in making spirits education fun, engaging, and accessible to all and they needed an identity to communicate this. The identity also needed to work hand in hand with WSET branding, whose courses they deliver.
The Mixing Class was founded on the principle of delivering peerless education to the cocktail & spirits industry. They believe in making spirits education fun, engaging, and accessible to all and they needed an identity to communicate this. The identity also needed to work hand in hand with WSET branding, whose courses they deliver.
I developed a graphic texture taken from the cut glass patterns used in traditional cocktail mixing glasses, and then build an icon and word mark using the crisp lines and sheared edges. A minimalist neon coral and white colour palette brought the traditional into the modern day. Softened with a jade green accent.
Client: The Mixing Class
